Creative Inputs as the Cause of Baumol's Cost Disease: The Example of Media Services

Paschal Preston and Sergio Sparviero

Journal of Media Economics, 2009, vol. 22, issue 4, 239-252

Abstract: This article explains that the most important aspect of W. J. Baumol's idea of cost disease is the fundamental intuition that there are some types of labor's contributions that are irreplaceable by new technologies. These contributions are indentified as “creative inputs”: original ideas, concepts, actions, and inductive solutions to ill-defined problems. This article also empirically demonstrates that media content activities are stagnant, whereas activities involved in the distribution and exhibition of media content are progressive.

Date: 2009
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DOI: 10.1080/08997760903375910

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