Framing the Right Suspects: Measuring Media Bias

Wayne R. Dunham

Journal of Media Economics, 2013, vol. 26, issue 3, 122-147

Abstract: This article examines ideological bias in six large daily newspapers and The Associated Press. The media examined are three to six times more likely to associate ideological labels (or frames) with organizations (think tanks) with a conservative orientation than think tanks having a liberal orientation. This tends to frame the analyses done by conservative think tanks as less objective than the analysis done by liberal think tanks. Regression results suggest that approximately three-fourths of the explained differential in framing rates is due to media bias. The rest is primarily explained by the differential in the "quality" of think tanks.

Date: 2013
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DOI: 10.1080/08997764.2013.811587

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