Aggregate Bandwagon Effects of Popularity Information on Audiences' Movie Selections

Xuexin Xu and W. Wayne Fu

Journal of Media Economics, 2014, vol. 27, issue 4, 215-233

Abstract: This study empirically examines the bandwagon effect of product-popularity information on the choices of audiovisual content products. Regression analysis is conducted using the data of Hollywood movies' box office revenues in 73 countries during 2003-2007. The results confirm the aggregate bandwagon effect in audiences' selections of Hollywood movies and shows that the strength of the bandwagon effect is magnified by how uncertain people are about the quality of movies.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:taf:jmedec:v:27:y:2014:i:4:p:215-233

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DOI: 10.1080/08997764.2014.963229

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