Social Networking as an Admission Tool: A Case Study in Success

Thomas J. Hayes, Doug Ruschman and Mary M. Walker

Journal of Marketing for Higher Education, 2009, vol. 19, issue 2, 109-124

Abstract: The concept of social networking, the focus of this article, targets the development of online communities in higher education, and in particular, as part of the admission process. A successful case study of a university is presented on how one university has used this tool to compete for students. A discussion including suggestions on how to enhance the success of this tool in your recruitment process is also provided.

Date: 2009
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:19:y:2009:i:2:p:109-124

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DOI: 10.1080/08841240903423042

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Journal of Marketing for Higher Education is currently edited by Dr Jane Hemsley-Brown, Anthony Lowrie and Dr. Thomas Hayes

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