The role of culture, competitiveness and economic performance in explaining academic performance: a global market analysis for international student segmentation

Chris Baumann and Hamin

Journal of Marketing for Higher Education, 2011, vol. 21, issue 2, 181-201

Abstract: A nation's culture, competitiveness and economic performance explain academic performance. Partial Least Squares (PLS) testing of 2252 students shows culture affects competitiveness and academic performance. Culture and economic performance each explain 32%; competitiveness 36%. The model predicts academic performance when culture, competitiveness and economic performance vary. A three-tier market categorisation enhances academic performance.

Date: 2011
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DOI: 10.1080/08841241.2011.623729

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