Auditing Educational Program Performance: A Multi-Stage Analysis of Current Student Satisfaction

Randall G. Chapman

Journal of Marketing for Higher Education, 1996, vol. 7, issue 3, 17-37

Abstract: Using multi-stage modeling and analysis, current student satisfaction with an educational program is assessed. A statistical model is developed to estimate students' relative importance weights for five major components of the educational-program offering. The determinants of these five major components are assessed with a second-level analysis. The regression models have high levels of statistical fit. The determinants of educational program performance are clearly identified with consequent implications for allocation of managerial effort.

Date: 1996
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Persistent link: https://EconPapers.repec.org/RePEc:taf:jmkthe:v:7:y:1996:i:3:p:17-37

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DOI: 10.1300/J050v07n03_02

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