 Trust and affect: how do they impact risk information seeking in a health context?Jennifer R. Allen Catellier and Z. Janet Yang Journal of Risk Research, 2012, vol. 15, issue 8, 897-911 Abstract: This study examines college students' intention to seek information about the H1N1 flu vaccine. We specifically focused on the relationship between trust and affect and whether they work together to influence risk information seeking. Results indicated that positive affect moderated the relationship between trust and information seeking, but negative affect did not. While both positive affect and negative affect influenced risk information seeking, when combined with trust, only positive affect remained as a significant predictor. These results suggest that by understanding the role that trust and affect play, medical professionals and disease control agencies can tailor their communication efforts to increase an individual's intention to seek information about preventive measures. Specifically, maintaining the public's trust and positive feelings toward these entities is key to successful communication about prevention measures such as vaccination. Date: 2012 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:taf:jriskr:v:15:y:2012:i:8:p:897-911 Ordering information: This journal article can be ordered from DOI: 10.1080/13669877.2012.686048 Access Statistics for this article Journal of Risk Research is currently edited by Bryan MacGregor More articles in Journal of Risk Research from Taylor & Francis Journals |
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