The effect of emotion and time pressure on risk decision-making

Yixin Hu, Dawei Wang, Kaiyuan Pang, Guangxing Xu and Jinhong Guo

Journal of Risk Research, 2015, vol. 18, issue 5, 637-650

Abstract: Emotion and time pressure are two important factors affecting risk decision-making. This study explored the interaction of emotion and time pressure on risk decision-making by adopting 3 (emotion state: positive emotion, negative emotion, and control group)×2 (time constraint: high time constraint and no time constraint) between-subject experiment design. The results showed that (1) both emotion and time pressure exerted significant effect on risk decision-making (generally, positive emotion renders participants more risk prone than negative emotion, and high time pressure promotes people more risk seeking than no time pressure); (2) time pressure polarized the effects of different emotions on risk decision-making. As effects of emotions were polarized under high time pressure, two distinct cognitive pathways may function in human decision-making. Based on our experimental result and previous neuroeconomic works, we proposed a novel dual cognitive pathways model to explain phenomenon in the current article.

Date: 2015
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DOI: 10.1080/13669877.2014.910688

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