 Risk as Value: Combining Affect and Analysis in Risk JudgmentsMelissa L. Finucane and Joan L. Holup Journal of Risk Research, 2006, vol. 9, issue 2, 141-164 Abstract: Studies of public perceptions of hazardous activities and technologies include a wide range of approaches. One approach—“risk-as-analysis”—emph asizes the human capacity for analytic deliberation. A second approach—“risk-as-feelings”—emph asizes the tendency for people to rely on affective reactions. In this paper we expand and link these approaches by adopting a “risk-as-value” model, emphasizing that responses to risk result from a combination of analysis and affect that motivates individuals and groups to achieve a particular way of life. Derived from dual-process theories, the risk-as-value model implies that differences in perceived risk may arise from differences in the analytic evaluation of a risk, differences in the affective evaluation of a risk, or the way these evaluations are combined. We discuss the goals of dual processes in comprehensively governing the valuation of risk information in order to achieve desirable outcomes. We highlight the importance of model-based research and the need for researchers to look for converging evidence using multiple dependent measures and methods. Implications for risk communication are discussed. Date: 2006 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:taf:jriskr:v:9:y:2006:i:2:p:141-164 Ordering information: This journal article can be ordered from DOI: 10.1080/13669870500166930 Access Statistics for this article Journal of Risk Research is currently edited by Bryan MacGregor More articles in Journal of Risk Research from Taylor & Francis Journals |
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