Strategic Foci in Social and Commercial Entrepreneurship: A Comparative Analysis

David Gras and G. T. Lumpkin

Journal of Social Entrepreneurship, 2012, vol. 3, issue 1, 6-23

Abstract: We investigate whether the strategies deemed important by social entrepreneurs contrast with those of commercial entrepreneurs. We hypothesize that social entrepreneurs value externally-focused strategies more highly and internally-focused strategies less compared with commercial entrepreneurs. We test our hypotheses using cross-sectional time-series analyses on five waves of Panel Study of Entrepreneurial Dynamics II (PSED II) data. In support of our hypotheses, we find that strategies focused on serving missed customers, marketing/promotion, and intellectual property are deemed more important by social entrepreneurs. We further find that strategies focused on quality products and contemporary/attractive products are deemed more important by commercial entrepreneurs .

Date: 2012
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Citations: View citations in EconPapers (8)

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DOI: 10.1080/19420676.2012.660888

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