From Social Value to Social Cognition: How Social Ventures Obtain the Resources They Need for Social Transformation

Lumina S. Albert, Thomas J. Dean and Robert A. Baron

Journal of Social Entrepreneurship, 2016, vol. 7, issue 3, 289-311

Abstract: Academic and popular discussions of social entrepreneurship often point to the importance of social value creation in contributing to a social venture's success. Implied in these discussions is the assumption that the more pressing the social problem addressed by the mission or the greater the social value generated, the more successful and attractive the venture will be. The present theoretical framework uses social cognition theory to examine the link between dimensions of the social mission and the venture's appeal to resource providers, and suggests that the magnitude of social value created is only one of a broader set of mission characteristics that influence social venture outcomes, such as resource acquisition from potential resource providers. Theoretical and practical implications are discussed.

Date: 2016
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Citations: View citations in EconPapers (4)

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DOI: 10.1080/19420676.2016.1188323

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