New development: Fundraising in UK charities—stepping back from the abyss

Andrew Hind

Public Money & Management, 2017, vol. 37, issue 3, 205-210

Abstract: Fundraising techniques used by charities can enhance or diminish public trust. The dangers of questionable and over-aggressive fundraising practices are very real. In particular, in the UK, the ‘Olive Cooke affair’ in 2015 triggered a highlevel examination of fairly widespread dubious practices. In this article, the reflections of a key actor on the events surrounding the affair, and subsequent fallout, are examined. It is argued that this whole saga has the potential to encourage the development of a charity sector that is more trusted by the public; a sector that has stepped back from the abyss.

Date: 2017
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DOI: 10.1080/09540962.2017.1282238

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