Higher education and stakeholders’ donations: successful civic crowdfunding in an Italian university

Nathalie Colasanti, Rocco Frondizi and Marco Meneguzzo

Public Money & Management, 2018, vol. 38, issue 4, 281-288

Abstract: Can civic crowdfunding be used to improve the structures and services offered by public universities? Are stakeholders willing to make donations to such projects? This paper answers these questions by analysing a successful civic crowdfunding project in an Italian university. Stakeholders were found to be willing to engage in crowdfunding and make donations. The key to success is to ensure effective communication and to draw on feelings of belonging to the institution.

Date: 2018
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:taf:pubmmg:v:38:y:2018:i:4:p:281-288

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DOI: 10.1080/09540962.2018.1449471

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