 A theoretical model of mobile augmented reality acceptance in urban heritage tourismM. Claudia tom Dieck and Timothy Jung Current Issues in Tourism, 2018, vol. 21, issue 2, 154-174 Abstract: Latest mobile technologies have revolutionized the way people experience their environment. Recent research explored the opportunities of using augmented reality (AR) in order to enhance user experience; however, there is only limited research on users’ acceptance of AR in the tourism context. The technology acceptance model is the predominant theory for researching technology acceptance. Previous researchers used the approach of proposing external dimensions based on the secondary literature; however, they missed the opportunity to integrate context-specific dimensions. This paper therefore aims to propose an AR acceptance model in the context of urban heritage tourism. Five focus groups, with young British female tourists visiting Dublin and experiencing a mobile AR application, were conducted. The data were analysed using thematic analysis and revealed seven dimensions that should be incorporated into AR acceptance research, including information quality, system quality, costs of use, recommendations, personal innovativeness and risk as well as facilitating conditions. Date: 2018 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:21:y:2018:i:2:p:154-174 Ordering information: This journal article can be ordered from DOI: 10.1080/13683500.2015.1070801 Access Statistics for this article Current Issues in Tourism is currently edited by Jennifer Tunstall More articles in Current Issues in Tourism from Taylor & Francis Journals |
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