Applying protection motivation theory to understand international tourists’ behavioural intentions under the threat of air pollution: A case of Beijing, China

Wenjia Ruan, Sanghoon Kang and HakJun Song

Current Issues in Tourism, 2020, vol. 23, issue 16, 2027-2041

Abstract: Air pollution represents a major concern for the tourism industry worldwide; however, few studies have investigated the influence of smog pollution on international tourists’ behavioural intentions. Protection motivation theory was taken as the theoretical foundation of this study, and ‘perceived government support’ was integrated as a new construct into the research model. Using data collected from international tourists visiting Beijing, China, structural equation modelling was employed to identify significant variables that could predict and explain international tourists’ protective behavioural intentions. Results reveal that severity, vulnerability, response efficacy, and self-efficacy significantly and positively influenced protective behavioural intention, whereas perceived government support exerted a significant and negative effect. Among significant and positive variables, the influence of the severity of threat appraisal was largest. Based on these findings, theoretical and practical implications related to protection motivation theory are discussed in a tourism context.

Date: 2020
References: Add references at CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://hdl.handle.net/10.1080/13683500.2020.1743242 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:rcitxx:v:23:y:2020:i:16:p:2027-2041

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/rcit20

DOI: 10.1080/13683500.2020.1743242

Access Statistics for this article

Current Issues in Tourism is currently edited by Jennifer Tunstall

More articles in Current Issues in Tourism from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().