Policy Role of Social Media in Developing Public Trust: Twitter communication with government leaders

Min Jae Park, Dongsuk Kang, Jae Jeung Rho and Duk Hee Lee

Public Management Review, 2016, vol. 18, issue 9, 1265-1288

Abstract: Citizens’ trust in a government is critical when the government utilizes Twitter to communicate with the public. This research collected 398 questionnaire samples from Korean citizens who communicate with a central government department via Twitter and employed a structured equation analysis. The study discovered that tweets coming from a leading (or an executive) government officer (e.g., a minister) played mediation role in increasing citizens’ perception of credibility in governmental Twitter feed. Furthermore, the citizens’ trust in governmental media functioned as a moderator for expanding their trust in government from an agency level to the overall government.

Date: 2016
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Citations: View citations in EconPapers (12)

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DOI: 10.1080/14719037.2015.1066418

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