Volume and Tone of Environmental Disclosure: A Comparative Analysis of a Corporation and its Stakeholders

Michelle Rodrigue, Charles H. Cho and Matias Laine

Social and Environmental Accountability Journal, 2015, vol. 35, issue 1, 1-16

Abstract: In this paper, we seek to provide a description of disclosures arising from various stakeholder groups in the social sphere. As such, we extend Rodrigue's article "Contrasting Realities: Corporate Environmental Disclosure and Stakeholder-Released Information" (2014. Accounting, Auditing and Accountability Journal 27 [1]: 119-149) by conducting a case study to examine and compare corporate and stakeholder communications made over a three-year period. We specifically focus on the volume and tone of environmental disclosures. We explore the topics emphasised by each party in their respective disclosures and analyse their tone by categorising the information as positive, negative or neutral. Through a detailed quantitative analysis, we highlight the differences in how various actors portray the organisation and its activities. We argue that this is of relevance since neither corporate nor stakeholder disclosures are merely passive reflections of reality, but rather, they play a part in constructing, forming and legitimating particular discourses and constructions of worldviews within society. Our findings demonstrate how these disclosures differ with regard to the topics covered and the tone used; hence, the stakeholder disclosures we analysed present an alternative view of the organisation's activities. By systematically analysing and comparing different parties' disclosures, we contribute to the literature by extending our understanding of stakeholder information releases in the light of corporate disclosures.

Date: 2015
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DOI: 10.1080/0969160X.2015.1007465

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