Antecedents of customer loyalty in residential energy markets: Service quality, satisfaction, trust and switching costs
Vanessa Apaolaza Ibáñez,
Patrick Hartmann and
Pilar Zorrilla Calvo
The Service Industries Journal, 2006, vol. 26, issue 6, 633-650
Abstract:
A conceptual framework is proposed that analyses the effect of perceived service quality, customer satisfaction, trust in the energy provider and perceived switching costs on customer loyalty in residential energy markets. Three distinct dimensions of perceived service quality are identified: technical quality of core services, technical quality of peripheral services and service process quality (functional service quality). The proposed model is tested within the scope of a representative survey of Spanish residential energy customers. Regarding the dimensions of service quality, the results indicate significant effects only of service process quality on satisfaction and, indirectly, on customer loyalty. Loyalty effects of further variables in the model are significant.
Date: 2006
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Citations: View citations in EconPapers (18)
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Persistent link: https://EconPapers.repec.org/RePEc:taf:servic:v:26:y:2006:i:6:p:633-650
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DOI: 10.1080/02642060600850717
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The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi
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