Travelling for Umrah: destination attributes, destination image, and post-travel intentions

Martin Joseph Gannon, Ian W. F. Baxter, Elaine Collinson, Ross Curran, Thomas Farrington, Steven Glasgow, Elliot M. Godsman, Keith Gori, Gordon R. A. Jack, Sean Lochrie, Rebecca Maxwell-Stuart, Andrew Craig MacLaren, Robert MacIntosh, Kevin O’Gorman, Luke Ottaway, Rodrigo Perez-Vega, Babak Taheri, Jamie Thompson and Ozge Yalinay

The Service Industries Journal, 2017, vol. 37, issue 7-8, 448-465

Abstract: This paper examines the links between cosmopolitanism, self-identity, and a desire for social interaction on perceived destination image and behavioural intentions. A model was tested using a sample of 538 Iranian visitors to Mecca for the purpose of Umrah. The result from the structural model suggests that destination attributes influence perceived destination image. Further, such tourists are likely to revisit or recommend Islamic destinations if their experience matches their perceived image of the destination. This implies that, while the religious characteristics of the destination remain important, destination managers cannot disregard the tangential, non-religious attributes of a destination which are crucial in order to satisfy more conventional tourist desires. As such, this study suggests that those managing religious travel destinations should endeavour to foster a welcoming image, where experience, interaction, and tolerance are at the forefront of the destination’s offering.

Date: 2017
References: View complete reference list from CitEc
Citations: View citations in EconPapers (8)

Downloads: (external link)
http://hdl.handle.net/10.1080/02642069.2017.1333601 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:taf:servic:v:37:y:2017:i:7-8:p:448-465

Ordering information: This journal article can be ordered from
http://www.tandfonline.com/pricing/journal/FSIJ20

DOI: 10.1080/02642069.2017.1333601

Access Statistics for this article

The Service Industries Journal is currently edited by Eileen Bridges, Professor Domingo Ribeiro, Ronald Goldsmith, Barry Howcroft and Youjae Yi

More articles in The Service Industries Journal from Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().