 ICT adoption in Cameroon SME: application of Bass diffusion modelHabib Ntwoku, Solomon Negash and Peter Meso Information Technology for Development, 2017, vol. 23, issue 2, 296-317 Abstract: In almost all low-income countries, small- and medium-sized enterprises (SMEs) are a primary engine for the country’s economic development. While many information and communications technology (ICT) diffusion studies exist, only few focus on low-income countries and even fewer employ Bass-based analysis to examine ICT diffusion in these countries. This study applies the Bass diffusion model to understand SME adoption of ICT in Cameroon, a low-income country. The Bass model was employed because of its predictive capacity. We find that diffusion of ICT among SMEs in the context of a low-income economy is largely driven by forces of imitation rather than forces of innovation. Contributing to practice, this study finds that SMEs with greater sizes, multiple plants, and whose owners have higher education have a greater tendency to adopt ICT early. The theoretical contribution of the paper is applying the well-recognized Bass model from marketing to the IT/IS field and applying it within a low-income country environment by evaluating diffusion of ICTs among SMEs in Cameroon. Date: 2017 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:taf:titdxx:v:23:y:2017:i:2:p:296-317 Ordering information: This journal article can be ordered from DOI: 10.1080/02681102.2017.1289884 Access Statistics for this article Information Technology for Development is currently edited by Sajda Qureshi More articles in Information Technology for Development from Taylor & Francis Journals |
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