Reasons for participating in formal employer-led carpool schemes as perceived by their users

P.E. Canning, S.J. Hughes, E.E. Hellawell, B.C.M. Gatersleben and C.J. Fairhead

Transportation Planning and Technology, 2010, vol. 33, issue 8, 733-745

Abstract: Carpooling, the process by which individuals share a private vehicle for a particular journey or journeys, has been undertaken both formally and informally for a great number of years. A variety of computational methods for undertaking the ‘ride-matching’ element for the formation of carpools have been developed and subsequently made into integrated tools to allow the formation of multiple carpools. Such tools are commonly used by both Local Authorities and employers who are looking to establish and operate their own formal carpool scheme, increasingly using a web-based interface. The aim of this paper is to understand how users enrolled with employer-led carpool schemes perceive the importance of several different factors in their decision to participate. It is a further aim to determine the importance they attach to employer provided priority parking spaces. A survey-based approach investigates the perceptions of users from six different employer operated carpool schemes in the UK. The paper suggests that saving money was perceived as the most important reason for an individual's decision to use a formal employer-led carpool scheme -- even amongst carpool schemes where the employer provides significant incentives to participate. No regular access to their own vehicle and ‘more sociable travel’ were generally perceived as less important reasons to participate. For employers who offer priority parking to carpoolers, this was generally valued as important by participants, even when the employment location did not have significant parking pressures.

Date: 2010
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DOI: 10.1080/03081060.2010.536627

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