Incorporating the extended theory of planned behavior in a school travel mode choice model: a case study of Shaoxing, China

Peng Jing, Jing Wang, Long Chen and Qi-fen Zha

Transportation Planning and Technology, 2018, vol. 41, issue 2, 119-137

Abstract: Travel to and from school can have social, economic, and environmental implications for students and their parents. Therefore, understanding school travel mode choice behavior is essential to find policy-oriented approaches to optimizing school travel mode share. Recent research suggests that psychological factors of parents play a significant role in school travel mode choice behavior and the Multiple Indicators and Multiple Causes (MIMIC) model has been used to test the effect of psychological constructs on mode choice behavior. However, little research has used a systematic framework of behavioral theory to organize these psychological factors and investigate their internal relationships. This paper proposes an extended theory of planned behavior (ETPB) to delve into the psychological factors caused by the effects of adults’ cognition and behavioral habits and explores the factors’ relationship paradigm. A theoretical framework of travel mode choice behavior for students in China is constructed. We established the MIMIC model that accommodates latent variables from ETPB. We found that not all the psychological latent variables have significant effects on school travel mode choice behavior, but habit can play an essential role. The results provide theoretical support for demand policies for school travel.

Date: 2018
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DOI: 10.1080/03081060.2018.1407508

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