 E-Commerce Adoption in Thailand: An Empirical Study of Small and Medium Enterprises (SMEs)Chalermsak Lertwongsatien and Nitaya Wongpinunwatana Journal of Global Information Technology Management, 2003, vol. 6, issue 3, 67-83 Abstract: Thailand, one of the fast growing countries in Asia, has initiated and implemented a series of national plans and activities to promote e-commerce adoption in both public and private sectors. Despite such efforts, e-commerce adoption rate is still slow. It is therefore important to understand factors affecting a firm's decision on e-commerce adoption in Thailand. This study examines the factors injluencing e-commerce adoption decisions in small and medium enterprises (SMEs) in Thailand. We classzB firms into three main groups based on the earliness of e-commerce adoption, namely adopters, prospectors, and laggards. Three groups of factors injluencing adoption decisions are identified, including organizational, technology, and environmental factors. Data was collected through a national survey in Thailand. The statistical analysis results strongly support the hypotheses. The results are interpreted and the implications of this study are subsequently discussed. Date: 2003 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:taf:ugitxx:v:6:y:2003:i:3:p:67-83 Ordering information: This journal article can be ordered from DOI: 10.1080/1097198X.2003.10856356 Access Statistics for this article Journal of Global Information Technology Management is currently edited by Prashant Palvia More articles in Journal of Global Information Technology Management from Taylor & Francis Journals |
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