Exploring Differences in Internet Adoption and Usage between Historically Advantaged and Disadvantaged Groups in South Africa

Irwin Brown and Paul Licker

Journal of Global Information Technology Management, 2003, vol. 6, issue 4, 6-26

Abstract: Theories of technology adoption and usage behaviour have generally been crafted and tested in developed countries. This study therefore aimed to extend knowledge by examining Internet adoption and usage behaviour in a developing country (South Africa). Differences in Internet adoption between those from a group previously advantaged by apartheid and those from a group previously disadvantaged were speciJically examined. For the previously advantaged, Perceived Usefulness, Perceived Enjoyment, and Long-term Consequences of Use were found to influence Internet adoption. For the previously disadvantaged, the main influence was Perceived Usefulness, with Perceived Ease of Use having an indirect effect through Perceived Usefulness. DtfSerences in Internet experience and exposure to technology largely explained the observed results as a result of varying socio-economic backgrounds between the majorities in the two groups. The implications of these findings in respect of the digital divide are discussed.

Date: 2003
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DOI: 10.1080/1097198X.2003.10856358

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