An Examination of the Technology Acceptance Model in Uruguay and the US: A Focus on Culture

Scott McCoy, Andrea Everard and Brian M. Jones

Journal of Global Information Technology Management, 2005, vol. 8, issue 2, 27-45

Abstract: In recent years, there has been a large body of literature devoted to the acceptance and use of information technology. Researchers have built on the work of Davis to refine the technology acceptance model (TAM) and to use it in various research settings to predict acceptance of information systems. The present study extends that research into Latin America by examining email usage among two distinct populations and investigating possible moderating effects that Hofstede's four cultural dimensions have on the TAM constructs. We examine potential moderating effects by using inferential statistics to test the hypotheses of this research. Our findings indicate that TAM functions well across cross-cultural boundaries but in their current form, it is impossible to test the impact of the individual culture dimensions on the relationships in the TAM model. To address this obstacle an alternative to Hofstede's measurement is suggested for future research.

Date: 2005
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DOI: 10.1080/1097198X.2005.10856395

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