Bridging Cultural Diversity through E-mail

Pnina Shachaf

Journal of Global Information Technology Management, 2005, vol. 8, issue 2, 46-60

Abstract: The implementation of global virtual teams presents modern organizations with significant challenges, such as a multicultural workforce and the use of information and communication technology. Cultural diversity increases teamwork complexity and may weaken a team's effectiveness and jeopardize its viability. Selection and implementation of appropriate information technology may facilitate group processes and overcome potential barriers created by team heterogeneity. This study illustrates how e-mail mitigates intercultural miscommunication. Interviews with 41 global virtual team members in nine countries, who were employed by a multinational corporation, were transcribed and analyzed. The use of e-mail improves language accuracy, mitigates intercultural miscommunication resulting from verbal differences among team members, and eliminates nonverbal differences. Only future studies can determine the extent of this mitigation.

Date: 2005
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DOI: 10.1080/1097198X.2005.10856396

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