Gida Perakende Sektorunde Fiyat Belirleme ve Degistirme Dinamikleri

Muhammed Bahca, Tunc Bayram and Huzeyfe Torun

CBT Research Notes in Economics from Research and Monetary Policy Department, Central Bank of the Republic of Turkey

Abstract: [TR] Bu calismada, Turkiye’de gida perakende sektorunde faaliyet gosteren zincir marketlerin fiyatlama davranislari betimsel olarak incelenmektedir. Bu arastirmada gunluk olarak duzenli veri temin edilebilen ve Turkiye genelinde yaygin olan zincir marketlerden derlenen saha verileri kullanilmis; tuketici fiyat endeksi sepetinde gorece yuksek agirliga sahip ve birbirine benzer urunlerin fiyat dinamikleri incelenmistir. Bulgular ilk olarak marketlerin kendi markali urunlerinde fiyat degisikliklerini eszamanli/yakin zamanlarda yaptiklarina isaret etmektedir. İkinci olarak, fiyat degisikliklerinin zamanlamasindaki benzesmenin yani sira zaman icinde marketler arasi fiyat farkliliklarinin azaldigi ve fiyat seviyelerinin birbirlerine belirgin bir sekilde yakinsadigi gozlenmektedir. Son olarak, fiyatlardaki benzesmeye yonelik oruntuyu sayisallastirmak amaciyla hesaplanan varyasyon (degisim) katsayisinin son aylarda azaldigi, fiyatlarin ayni veya cok yakin seviyelerde belirlenme egiliminin son donemde genel olarak arttigi tespit edilmistir. [EN] In this study, the pricing behaviors of retailers operating in the Turkish food retail sector areanalyzed descriptively. In this research, field data collected from chain retailers, where regular datacan be obtained on a daily basis throughout the country, are utilized; the price dynamics of homogeneous products that have relatively high weights in the consumer price index basket are examined. Findings suggest that retailers tend to make price changes for their private label products almost simultaneously. Secondly, in addition to the timing of price changes, it is observed that the price differences between the retailers have decreased over time and the price levels have converged significantly. Finally, it has been detected that the coefficient of variation, which istendency to set prices at the same or very close levels has increased in general in the recent period.

Date: 2023
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