Organizational communication and corporate social responsibility. Case study: Romanian vs. International CSR

Elena Georgiana Luchenciuc (), Mihaela Rus () and Tanase Tasente
Additional contact information
Elena Georgiana Luchenciuc: Ovidius University of Constanta, Romania
Mihaela Rus: Ovidius University of Constanta, Romania

Technium Social Sciences Journal, 2020, vol. 3, issue 1, 76-81

Abstract: When we say "Organizational communication", we think, unconsciously, about organizations and how they are influenced by the effectiveness of communication both between team members and the external environment. Because the world revolves around ideas, concepts and communication strategies well developed for the purpose of informing, helping or even manipulating local and global communities, the paper will emphasize the importance of Corporate Social Responsibility (CSR) campaigns and how they influence the environment in the context of sustainable development, various categories of public or the image gained from such an initiative as they may represent a smart strategy to repair a stained name. To emphasize the importance of CSR, we will present some campaigns initiated by an the organization of the food and drink industry, both in Romania and internationally, between 2016-2018. Through this research, we set out to identify the main social responsibility campaigns of the organization, the main areas of action of the social responsibility campaigns and to establish comparative analysis between the particularities of the CSR campaigns in Romania and internationally.

Keywords: Corporate social responsibility; organizational communication; danone Romania; danone international; CSR (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://techniumscience.com/index.php/socialsciences/article/view/62/57 (application/pdf)
https://techniumscience.com/index.php/socialsciences/article/view/62 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:tec:journl:v:3:y:2020:i:1:p:76-81

Access Statistics for this article

Technium Social Sciences Journal is currently edited by Tasente Tanase

More articles in Technium Social Sciences Journal from Technium Science
Bibliographic data for series maintained by Tasente Tanase ( this e-mail address is bad, please contact ).