Sustainable development of tourism in the Skadar lake zone

Iva Bulatović () and Rade Ratković ()
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Iva Bulatović: Montenegro Tourism School, Mediterranean University Podgorica
Rade Ratković: Faculty of Bussines and Tourism, Budva, Montenegro

Tourism and Hospitality Industry from University of Rijeka, Faculty of Tourism and Hospitality Management

Abstract: Purpose – The purpose of this paper is to present indicators of sustainable tourism development in the Skadar Lake Zone in Montenegro. Acctualy tourism is one of the most important industries in Montenegro, and therefore deserves the most attention. Local community plays very important role in future tourism development in this area and their environmental awareness is the crucial factor for ensuring sustainability. Design – In order to understand the concept of sustainable tourism well, this paper explains the concept of sustainable development, the principles of sustainable development, goals and indicators of sustainability. Sustainable development is treated as a global strategy. There is a special focus on the concept of sustainable tourism and indicators of sustainable tourism. Methodology – For the purpose of this paper special survey was conducted among the households situated in the zone of Skadar Lake. Closed questionnaire was prepared and 51 people – households’ representatives who are directly and / or indirectly associated with the industry of tourism answered it. Some interviews were done in pearson, some by telephone and e-mail. Statistical analysis was used for data processing. Approach – Sustainability of tourist destination is an actual issue that our and future generations have to deal with. Thanks to natural beauty and resources, Montenegro has become a tourist destination. National parks are one of the most important characteristics of Montenegro, but tourism in national parks and around is not developed enough and we cannot say that represents sustainable development of tourism. Findings – Research conducted in the zone of Skadar Lake shows that ecological awareness of the people who live there is at relatively low level. Ecological initiatives and adequate educational programs can ensure the sustainability of this zone as a tourist destination. Destination planning is fundamental for development of sustainable tourism. Originality – This paper can provide assistance in the sustainable tourism planning and analysis of the Skadar Lake area.

Keywords: sustainability; tourism; management; ecological awareness; development (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2014-05
New Economics Papers: this item is included in nep-env and nep-tur
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Published in 22nd Biennial International Congress Tourism & Hospitality Industry 2014, May 2014, pages 33-50

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