Global trends affecting camping tourism: managerial challenges and solutions

Ines Milohnić () and Josipa Cvelić Bonifačić
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Ines Milohnić: Faculty of Tourism and Hospitality Management, Opatija, University of Rijeka, Croatia
Josipa Cvelić Bonifačić: Valamar Hotels & Resorts Zagreb

Tourism and Hospitality Industry from University of Rijeka, Faculty of Tourism and Hospitality Management

Abstract: The development of tourism worldwide is highly dependent on strong megatrends which mark the development of our society and the world economy. Urbanization, aging of the population and similar trends are becoming key challenges for the future development of campsites. Fundamental challenge is to find specific answers to global challenges which are tightly connected to camping tourism management. Aim of this research is to deliver an analysis and estimation of future trends in the context of world tourist and economic trends. Further aim is to estimate the direction of the development of camping tourism, especially management activities increating innovative camping services. In the paper, specific trends of camping market development will be estimated, especially camping caravan market and specific key camping demand markets. As an answer to the market, economical and sociological society challenges through the socalled "re- trends" the recommendations to camping management are tailored in creating competitive development of the camping services. Advanced camping quality, innovative forms of camping accommodation with programs and outdoor activities, create and secure demand of new guest segments, such as the so- called silver generation, "millenians" and new types of families which generate sustainable long- term competitive development of the camping tourism. Camping tourism as a return to primary values of the human civilization, through sustainability, rejuvenation of services, outdoor activities and sociological values gives answers to the negative trends of the societal development and becomes one of the highest quality answers of tourism to the numerous global challenges.

Keywords: camping tourism; trends; management; innovation; competitiveness (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2014-05
New Economics Papers: this item is included in nep-tur
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Citations: View citations in EconPapers (2)

Published in 22nd Biennial International Congress Tourism & Hospitality Industry 2014, May 2014, pages 380-393

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