Adaptive Multidimensional Scaling: The Spatial Representation of Brand Consideration and Dissimilarity Judgments

T.H.A. Bijmolt, M. Wedel and W.S. DeSarbo
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T.H.A. Bijmolt: Tilburg University, Center For Economic Research

No 2002-82, Discussion Paper from Tilburg University, Center for Economic Research

Keywords: scaling; brands; market segmentation (search for similar items in EconPapers)
Date: 2002
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