INSTITUTIONAL MARKETING COMMUNICATIONS IN ROLE OF ATTRACTING FOREIGN DIRECT INVESTMENTS TO BOSNIA AND HERZEGOVINA

Mustafa Sinanagic (), Beriz Civic () and Alma Kamaric ()
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Mustafa Sinanagic: University of Tuzla, Faculty of Economics
Beriz Civic: University of Tuzla, Faculty of Economics
Alma Kamaric: University of Tuzla, Faculty of Economics

Economic Review: Journal of Economics and Business, 2012, vol. 10, issue 1, 47-62

Abstract: The problem frequently faced by companies from transition and developing countries in attraction of Foreign Direct Investments (FDI) is lack of an adequate institutional framework which would adequately promote the potential those companies have through its activities, and with that also influence the attraction of foreign capital. The goal of this paper is to show the necessity of having such institutional framework, as well as institutional marketing communications which, together with other points of attraction of certain location in future, would be significant destination of inflows of FDI.

Keywords: foreign direct investment; marketing communications; institutions for promotion of foreign direct investments in Bosnia and Herzegovina (B&H) (search for similar items in EconPapers)
JEL-codes: F21 M31 M37 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:tuz:journl:v:10:y:2012:i:1:p:47-62

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