'You must not know about me' - On the willingness to share personal data

Simeon Schudy and Verena Utikal

No 99, TWI Research Paper Series from Thurgauer Wirtschaftsinstitut, Universität Konstanz

Abstract: Although understanding preferences for privacy is of great importance to economists, businesses and politicians little is known about the factors that shape the individual willingness to share personal data. This article provides three experimental studies with a total of 470 participants that help characterizing individual preferences for sharing personal data varying the characteristics of potential recipients. We find that participants' willingness to share personal data with anonymous recipients decreases with the number of recipients. However, social distance to the recipients and the extent of personal data a single recipient receives do not decrease the willingness to share personal data. Further, we provide a methodological insight by showing that verification of personal data is essential when eliciting privacy preferences.

Keywords: preferences elicitation; data privacy; informational privacy; experiment (search for similar items in EconPapers)
Date: 2015
New Economics Papers: this item is included in nep-ger
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Citations: View citations in EconPapers (4)

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Related works:
Journal Article: ‘You must not know about me’—On the willingness to share personal data (2017)
Working Paper: 'You must not know about me' On the willingness to share personal data (2017)
Working Paper: 'You must not know about me' - On the willingness to share personal data (2015)
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Persistent link: https://EconPapers.repec.org/RePEc:twi:respas:0099

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