The Behavioral Science of Eating: Encouraging Boundary Research That Has Impact

Koert van Ittersum and Brian Wansink

Journal of the Association for Consumer Research, 2016, vol. 1, issue 1, 5 - 14

Abstract: Boundary research can be risky, but it can also move academic disciplines into wider areas of influence. Fittingly, this new journal's mission is to expand the boundaries of consumer behavior and to deepen its impact. Each issue focuses on having an impact both in consumer research and beyond. In the context of the behavioral science of eating, we outline the process for recruiting papers and coaching them through the review process so that authors think more precisely about the impact they want to have and think more broadly about how it illustrates a larger impactful theme.

Date: 2016
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