Social Media, Digital Self, and Privacy: A Socio-Analytical Perspective of the Consumer as the Digital Avatar

Alladi Venkatesh

Journal of the Association for Consumer Research, 2016, vol. 1, issue 3, 378 - 391

Abstract: We live in a high-tech world. The diffusion of computing technology into every aspect of human life is a major development in recent history. In less than a decade, we have seen rapid evolution of social media from a mere curiosity to an indispensable tool for private and public expression. It has indeed become a global phenomenon. What are the implications of the social media explosion for consumer privacy? This article attempts to address some key issues.

Date: 2016
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Citations: View citations in EconPapers (3)

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