Endorse or Not to Endorse: Understanding the Determinants of Newspapers' Likelihood of Making Political Recommendations
Fernanda Leite Lopez de Leon
No 22, University of East Anglia Applied and Financial Economics Working Paper Series from School of Economics, University of East Anglia, Norwich, UK.
Abstract:
This paper investigates the determinants of newspapers' provision for political endorsements. I empirically examine the role of newspapers' political preferences and market competition on newspapers' decision. Regression results suggest that market competition inhibits newspapers from making endorsements. Results from a simple model show that newspapers' ideology determine their endorsements, turning partisan papers more likely to make political recommendations and more likely to endorse challengers than non-partisan newspapers.
Date: 2010-12-11
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