Consumer behaviour in the British retail electricity market

Miguel Flores and Catherine Waddams Price
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Miguel Flores: Centre for Competition Policy, University of East Anglia
Catherine Waddams Price: Centre for Competition Policy, University of East Anglia

No 2013-10, Working Paper series, University of East Anglia, Centre for Competition Policy (CCP) from Centre for Competition Policy, University of East Anglia, Norwich, UK.

Abstract: Using a unique specially generated data set, we show that the strength of the relationship between search and switching varies across groups of consumers with different attitudes and that the strongest driver of consumer activity is the anticipated gains from switching. The expected length and difficulty of the switching process has little deterrent effect, and factors such as internet use, employment and experience in other markets affect switching behaviour amongst only some groups. Policy makers need to identify these different incentives for various types of consumers if they are to develop effective instruments to stimulate consumer choice and activity.

Keywords: Switching Behaviour; Electricity Market; Competition Policy (search for similar items in EconPapers)
JEL-codes: D12 L13 L44 (search for similar items in EconPapers)
Date: 2013-10-01
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:uea:ueaccp:2013_10

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