 Factors affecting the use of e-commerce in creative industries: Empirical evidences from SMES in Jabodetabek-IndonesiaDonny Oktavian Syah (), Rambat Lupiyoadi () and Adi Pramudita Tjiptadi () Jurnal Siasat Bisnis, 2016, vol. 20, issue 2, 143-160 Abstract: The goal of this research is to identify factors that influences: organizational readiness, the external pressure, the ease of using, and final factor benefit that can be obtained from the use of e-commerce in SMEs Creative Industries in Jabodetabek.Our analysis demonstrate that there is a relationship between the organizational readiness, external pressure, the ease of using, and the benefits of e-commerce in SMEs Creative Industries in Jabodetabek city (Jakarta, Bogor, Depok, Tangerang, and Bekasi), Indonesia. In addition, the research found that when e-commerce was applied both the organizational readiness improved, and provided a clear benefit to the SMEs that adopted it. On the other hand, the external pressure and the perceived ease of use did not prove to have any significant effect in SMEs Creative Industries in Jabodetabek. Keywords: Adopsi transaksi on - line (e - commerce); Industri Kreatif; Usaha Kecil dan Menengah (UKM); UKM Jabodetabek - Indonesia (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:uii:jsbuii:v:20:y:2016:i:2:p:143-160:id:6309 Access Statistics for this article Jurnal Siasat Bisnis is currently edited by Ana Yuliani More articles in Jurnal Siasat Bisnis from Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia |
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