Strategic transformation: Changing while winning

Manuel Hensmans, Gerry Johnson and George Yip

ULB Institutional Repository from ULB -- Universite Libre de Bruxelles

Abstract: Very few companies are successful in undertaking strategic transformation while maintaining long term superior financial performance. This book, by leading strategy experts, draws upon extensive interviews with business leaders and insights from companies faced with this challenge.

Pages: 242 p.
Date: 2012-12
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Persistent link: https://EconPapers.repec.org/RePEc:ulb:ulbeco:2013/242992

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