Protest attitudes and stated preferences: evidence on scale usage heterogeneity

Maria A. Cunha-e-Sa, Luis Nunes and Vladimir Otrachshenko

Nova SBE Working Paper Series from Universidade Nova de Lisboa, Nova School of Business and Economics

Abstract: We contribute to the stated preference literature by addressing scale usage heterogeneity regarding how individuals answer attitudinal questions capturing lack of trust in institutions and fairness issues. Using a latent class model, we conduct a contingent valuation study to elicit the willingness-to-pay to preserve a recreational site. We find evidence that respondents within the same class, that is, with similar preferences and attitudes, interpret the Likert scale differently when answering the attitudinal questions. We identify different patterns of scale usage heterogeneity within and across classes and associate them with individual characteristics. Our approach contributes to better a understanding of individual behavior in the presence of protest attitudes.

Keywords: Scale usage heterogeneity; Likert scale; protest attitudes; contingent valuation; latent class model (search for similar items in EconPapers)
JEL-codes: C35 Q51 (search for similar items in EconPapers)
Pages: 26 pages
Date: 2012
New Economics Papers: this item is included in nep-evo, nep-exp and nep-pol
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Persistent link: https://EconPapers.repec.org/RePEc:unl:unlfep:wp569

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