Green Lifestyle Comparative Analysis in Ecology Household Coverage (Case Studies on Students and Society in Bandung)

Pradebto Cahyo Utomo
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Pradebto Cahyo Utomo: Department of Management and Business, Padjadjaran University

No 201106, Working Papers in Business, Management and Finance from Department of Management and Business, Padjadjaran University

Abstract: The Issues regarding the current environment is a phenomenon began to develop climate change. Climate change is happening because of Global Warming. Global Warming is basically a phenomenon of an increase in average temperature of the atmosphere, ocean, and land, the cause was exhaust gases emission into space as a by product of human activities in meeting the needs of life. In anticipation of this situation a few people around the world pay attention and participate in protecting the earth, one is to behave in environmentally friendly or commonly known as "Green Lifestyle", Green Lifestyle focuses on caring for the earth, who made the earth as a partner in everyday life, not just as objects of exploitation to meet the needs of human life. To measure the Green Lifestyle through activity, interest and the opinion. Based on the exposure, the purpose of this study was to determine the level of Green Lifestyle and comparison to the students and the society. The method used is descriptive and comparative methods with Green Lifestyle as variables. The data was collected through a questionnaire with a sample of data derived from 120 students from universities in Bandung and 120 society groups in same locations. Analysis of t test used to determine the ratio between students and society groups consisting of 20 questions. Sub variables activity consisted of nine questions, Interests, Opinions with six and five questions, all questions have been through the test of validity and reliability first. The results show that the descriptive method the Green Lifestyle levels between the two already in the high category, and with the t test method showed that the level of the Green Lifestyle in society is higher than college students.

Keywords: Consumer Behavior; Green Lifestyle; Household Ecology (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Pages: 12 pages
Date: 2011-12, Revised 2011-12
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