A Conceptual Model of Predictors in Decision Making

Adriza Adriza () and Popy Rufaidah ()
Additional contact information
Popy Rufaidah: Department of Management and Business, Padjadjaran University

No 201203, Working Papers in Business, Management and Finance from Department of Management and Business, Padjadjaran University

Abstract: The purpose of the paper is to present a conceptual model of linking the perceptions of reference group, perceived value and students' decision making in selecting a vocational institution for their study. A set of Propositions is developed based on a review of conceptual and empirical works. the model developed in this study different from its predecessors as this paper includes reference group perception as one of the predictor in decision making process. In addition, the model integrates variables from extant study not only the perceptions of the reference group but also perceived value in decision making process. This paper presents propositions that discuss variables identified that are unique to an education industry, particulary in the vocational education. Model variables and relationships among them are elaborated later. The paper examines two variables which is integrated into the conceptual model as predictors in decision making. the first variable is the role of two types of reference group based on the theory of Khan and Kadir (2011 : 7063); namely functional value and relational value. Based on the aforementioned two-variable, the model is developed, which proposed that the consumer decision making is shaped by the reference group and the perceived value. Practical implications of the proposition developed in this paper are the influence of reference group as well as perceived value implies importance in any industries. The paper introduces new context relevant concepts and develops propotitions as reflection from the conceptual model of decision making predictors in education industry. Furthe research is encouraged to test the proposition developed and to generalize the results globally.

Keywords: normative and comparative reference group; perceived value; functional value; rational value and decision making process (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Pages: 9 pages
Date: 2012-12, Revised 2012-12
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://lp3e.fe.unpad.ac.id/wpaman/201203.pdf First version, 2012 (application/pdf)
Our link check indicates that this URL is bad, the error code is: 404 Not Found (http://lp3e.fe.unpad.ac.id/wpaman/201203.pdf [301 Moved Permanently]--> http://www.unpad.ac.id/wpaman/201203.pdf [301 Moved Permanently]--> https://www.unpad.ac.id/wpaman/201203.pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:unp:wpaman:201203

Access Statistics for this paper

More papers in Working Papers in Business, Management and Finance from Department of Management and Business, Padjadjaran University Contact information at EDIRC.
Bibliographic data for series maintained by Aldrin Herwany ().