Conspicuous consumption for social parity

Chinmayi Srikanth and Shubhasis Dey

No wp-2023-78, WIDER Working Paper Series from World Institute for Development Economic Research (UNU-WIDER)

Abstract: The extant literature on status-signalling primarily adopts Veblen's theory of class to caste and racial identities. This study aims to adopt a more suitable theoretical lens that is more relevant not only for class identities, but also for other identities such as caste and race. By viewing conspicuous consumption within the Stigma-Identity-Threat framework, this study analyses how socially disadvantaged groups in India respond to stigma through their consumption behaviour.

Keywords: Social identity; Consumption; Caste; Class; Social status; socioeconomic status; Disadvantaged groups (search for similar items in EconPapers)
Date: 2023
New Economics Papers: this item is included in nep-hme
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Citations: View citations in EconPapers (1)

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