Information sources used by European tourists: A cross-cultural study

Tor Korneliussen and Michael Greenacre

Economics Working Papers from Department of Economics and Business, Universitat Pompeu Fabra

Abstract: This study investigates which information sources European tourists use when making decisions about their travel/ holiday plans. Using survey data based on national representative samples of tourists from 27 member countries of the European Union allows generalizable conclusions to be drawn. The data were analysed using correspondence analysis of overall country data. The findings indicate that there are systematic differences in how information sources are related to one another and that the various national cultures within the European Union have influence on tourists' use of information sources. Six segments of information source behaviour are revealed. These segments reflect economic development and the national cultures of European nations. Management implications are highlighted. The findings of this study can be used to segment tourists' use of information sources according to economic development and national culture.

Keywords: Cross-cultural; information search; European Union; economic development; national culture; tourism. (search for similar items in EconPapers)
JEL-codes: C19 C38 C55 Z32 (search for similar items in EconPapers)
Date: 2016-06
New Economics Papers: this item is included in nep-eur and nep-tur
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Working Paper: Information Sources Used by European Tourists: A Cross-Cultural Study (2016)
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Persistent link: https://EconPapers.repec.org/RePEc:upf:upfgen:1527

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