Deployment of Core Competencies to obtain success in SMEs

Carlos Jardon

No 1106, Working Papers from Universidade de Vigo, Departamento de Economía Aplicada

Abstract: Sources of competitive advantage are firm characteristics that allow setting up in a better position than its competitors. From the Resources Based Theory is usual to consider these sources as internal and external factors of business. Entrepreneur organizes core competences combining these factors. They are competitive advantages when firm gets better performance than the competition. The process to obtain better performance from core competences isn’t well known. In this paper we define fifth core competencies: human and technological resources management, zone resources management, customer management, product marketing and innovativeness. We determine which is the process of influence of core competencies on business performance by PLS techniques. Findings indicate a causal process in generating business performance. Only innovativeness affect to performance. But better innovativeness is achieved combining from human and technological resources. This is improved by zone resources management. In turn, this I determined by management customers, associated with produc6 management.

Keywords: Sources of Competitive Advantage, Resources based Theory; firm performance, SMEs, Core competencies. (search for similar items in EconPapers)
JEL-codes: L21 L25 M21 (search for similar items in EconPapers)
Pages: 28 pages
Date: 2011-12
New Economics Papers: this item is included in nep-bec, nep-cse and nep-ent
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