Culture-based products: integrating cultural and commercial strategies. Cases from the luxury perfumery industry

Chiara Isadora Artico () and Michele Tamma
Additional contact information
Chiara Isadora Artico: Dept. of Management, Università Ca' Foscari Venice

No 7, Working Papers from Venice School of Management - Department of Management, Università Ca' Foscari Venezia

Abstract: Today it is customary to speak of the collaborative potential of culture and business to achieve benefits in both cultural and business life. Making sense of the involvement of firms in culture, however, requires a better understanding of the link between cultural practices and projects and the development of business models.The aim of this paper is to focus on those companies that put culture at the core of their offering, with particular reference to those that can be defined as culture-based products. For these kinds of products, the creation, preservation, enhancement and transmission of a specific culture play a vital role of embedding a particular aesthetic and symbolic content in the cultural and consumption experience they offer. In order to explore the integration of cultural and commercial strategies that culture-based products seem to drive, we propose a framework of analysis, followed by an early comparative study through the investigation of a set of brands competing in the same field.

Keywords: Integrated commercial and cultural strategies; Culture-based products; Cultural activities; Retail; Luxury Perfumery Industry (search for similar items in EconPapers)
Pages: 13 pages
Date: 2015-09
New Economics Papers: this item is included in nep-cse, nep-cul and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://virgo.unive.it/wpideas/storage/2015wp07.pdf First version, 2015 (application/pdf)
Our link check indicates that this URL is bad, the error code is: 500 Can't connect to virgo.unive.it:80 (A connection attempt failed because the connected party did not properly respond after a period of time, or established connection failed because connected host has failed to respond.)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vnm:wpdman:108

Access Statistics for this paper

More papers in Working Papers from Venice School of Management - Department of Management, Università Ca' Foscari Venezia Contact information at EDIRC.
Bibliographic data for series maintained by Daria Arkhipova ().