Performing Art Consumption and the Artistic Benefit: A new dimension for engaging customers in performing arts

Francesco Casarin () and Fabio Marzella ()
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Francesco Casarin: Dept. of Management, Università Ca' Foscari Venice
Fabio Marzella: Dept. of Management, Università Ca' Foscari Venice

No 6, Working Papers from Venice School of Management - Department of Management, Università Ca' Foscari Venezia

Abstract: .

Keywords: artistic benefit; arts marketing; artistic experience; value co-creation; audience empowerment; performing arts. (search for similar items in EconPapers)
JEL-codes: M40 (search for similar items in EconPapers)
Pages: 2 pages
Date: 2016-06
New Economics Papers: this item is included in nep-cul, nep-ger and nep-mkt
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