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The moderating effect of economic reputation on middle-status conformity: A study on the Italian film industry

Fabrizio Montanari (), Claudio Giachetti (), Fabrizio Castellucci () and Stefano Li Pira
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Fabrizio Montanari: University of Modena and Reggio Emilia
Claudio Giachetti: Dept. of Management, Università Ca' Foscari Venice
Fabrizio Castellucci: Bocconi University

No 9, Working Papers from Venice School of Management - Department of Management, Università Ca' Foscari Venezia

Abstract: The relationship between an actorÕs status and his/her decision to conform to extant social norms of behavior or to deviate from them is a common theme in the managerial and sociological research. Drawing on previous studies that have highlighted the presence of a Ushaped relationship between status and nonconformity, whereby low-status and high-status actors are more likely to deviate from accepted norms of behavior, this paper aims at investigating how reputation moderates the relationship between status and nonconformity. By relying on a sample of more than 1,500 films introduced from 1990 to 2011 by 730 Italian film producing companies, we hypothesize and find that an organizationÕs economic reputation negatively moderates the curvilinear U-shaped relationship between its status and nonconformity in a way that, for high reputation, the high propensity of a high-status organization to non-conform is mitigated.

Keywords: Status; non-conformity; reputation; film industry (search for similar items in EconPapers)
JEL-codes: L1 L2 Z1 (search for similar items in EconPapers)
Pages: 27 pages
Date: 2016-09
New Economics Papers: this item is included in nep-ger
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