Basic characteristics of strategic communications

Solovyov S. G.
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Solovyov S. G.: National academy for public administration under the President of Ukraine.

Visnyk of National University of Civil Protection of Ukraine. Public Administration series., 2016, vol. 4, issue 1, 165-170

Abstract: The article analyzes the basic definition and characteristics of strategic communications by western theorists and practitioners. Special attention is given reference point of NATO, US Department of Defense, expert centers. Revealed the lack of an agreed definition. Formulated the basic principles of strategic communications and offers the author's definition.

Keywords: strategic communication; strategic goal; national objectives; stakeholders involvement; information influences coordination. (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:vnu:journl:v:4:y:2016:i:1:p:165-170

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