Ecolables: A Green Sustainability Recital in Marketing- An Empirical Framework

Smita Shingrup

No 2013-6-14, Working papers from Voice of Research

Abstract: Environmental sustainability is not simply a matter of compliance or risk management. People are concerned about the environment and marketers have to begun to modify their practices in an attempt to attract consumer's new concern. Marketers are increasingly recognizing that the many competitive advantages and business opportunities to be gained from Eco Sustainability and Green Marketing. Key words: Ecolabels, Green Marketing

Date: 2013-06
New Economics Papers: this item is included in nep-env, nep-mkt and nep-res
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